Edison Solutions EV.

Company Profile.

When Edison Solutions completed installations of electrical vehicle charging stations for select clients, its leadership saw the opportunity to establish a separate business unit targeting the growing market of EV charger installation and maintenance.

Problem Statement.

Edison Solutions engaged Guzman Arthur Business Consulting to help it establish a new business for the installation and maintenance of electrical vehicle charging stations.

Approach.

01

Strategy
Definition

Process
Design

Collaborated with leadership to develop a launch roadmap including incorporation, branding, and go to market strategy.

02

Business
Analysis

Process
Design

Identified key areas of focus to support a complete go-to-market strategy:

Incorporation

Development of corporate brand identity
Website development and implementation
CRM adoption
Lead generation strategy

03

Process
Design

Process
Design

Designing and implementing processes for lead generation and for managing projects and daily reports from the field.

04

Systems
Integration

Process
Design

Identifying, selecting and managing an external agency to develop a new brand identity and company website, reposition the brand as a commercial electrical vehicle charging station and integration of a client relationship management solution for capturing leads.
The website is scheduled to launch in December 2024.

05

Human
Development

Process
Design

Training the existing team to use client relationship management solution for both lead generation and management of business inquiries.

06

Biz Intelligence
Reporting

Process
Design

As part of this engagement, Guzman Arthur is developing a data room for financial and product reporting.

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