Edison Solutions.
Company Profile.
For over 10 years, Edison Solutions has provided residential renovation and handiwork services in the New York City Metropolitan area.
Problem Statement.
The company contracted Guzman Arthur in order to increase lead generation for its residential renovation division and to introduce an on-demand handiwork services product.
![Vector](https://guzmanarthur.com/wp-content/uploads/2023/10/Vector.png)
Approach.
01
Strategy
Definition
Process
Design
Worked closely with leadership to define strategic areas of focus aimed at increasing prospects for remodeling services and introducing new product lines for on-demand handiwork services. As a result of this exercise, the company’s leadership decided to focus on:
![](https://guzmanarthur.com/wp-content/uploads/2023/10/Mesa-de-trabajo-13@3x-1.png)
Branding the company as a residential remodeling contractor and on-demand handiwork services provider.
![](https://guzmanarthur.com/wp-content/uploads/2023/10/Mesa-de-trabajo-13@3x-1.png)
![](https://guzmanarthur.com/wp-content/uploads/2023/10/Mesa-de-trabajo-13@3x-1.png)
02
Business
Analysis
Process
Design
03
Process
Design
Process
Design
Launches December 2023.
04
Systems
Integration
Process
Design
05
Human
Development
Process
Design
Launches December 2023
06
Biz Intelligence
Reporting
Process
Design
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